Each human sends 1,071 SMS per year, latest report shows
Zimmetro — The number of SMS (mobile text, picture and video messages) sent worldwide is expected to top 7.5 trillion in 2011, according to telecoms research firm Ovum, marking a 12.5 per cent increase on the 6.7 trillion sent last year. This would mean each of us send 1,071 SMS every year or 2.9 SMS per day.
Ovum also forecasts that the SMS-based messaging market will generate total revenues of $153 billion over the year for telcos, eight per cent more than they generated in 2010.
Mobile users in the Asia-Pacific region will send 3.5 trillion SMS text and multimedia messages in 2011, accounting for almost 50% of the 7.5 trillion messages projected worldwide for this year.
Despite its near-half market share, revenue wise, the Asia-Pacific SMS market will generate only US$39 billion in 2011, 25.4% of world’s total of $153 billion. This implies that the cost to SMS is relatively lower in Asia-Pacific than elsewhere.
The world’s largest mobile network telecommunication company is China Mobile, with over 600 million subscribers. UK’s Vodafone follows this with 341 million subscribers. Spain’s Telefonica O2 comes third at 295 million subscribers, while Mexican-based America Movil, the company owned by world’s richest man Carlos Slim Helu is close at no.4 with 290 million subscribers.
In Asia, the biggest mobile network operator is China Mobile, serving 600 million subscribers. India’s Airtel comes second with 230.8 million subscribers. Singapore’s Singtel is third with 175 million subscribers, and Malaysia’s Axiata Group (Celcom) ranked fourth with 159.7 million subscribers.
World’s top 3 largest mobile telcos
According to Ovum analyst Neha Dharia, while the mobile messaging market will continue to grow over the next four years, it is fast approaching an inflection point in the face of competition from IP-based messaging tools.
“Consumers will increasingly choose to send messages via the growing list of internet-based messaging services that have entered the market, rather than the traditional text message,” she said.
“The trend is intensifying due to the growing presence of smartphones, low-cost data plans, and the prevalence of third-party messaging service providers on the mobile phone. To continue to drive revenues from messaging, mobile operators will need to be innovative in their approach to both the services they offer and their business models.”
Posted by admin
on September 17, 2011. Filed under Science&Technology.
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